what is matcha??

Matcha is the latest superfood that has garnered worldwide attention.

This unique green tea has been in Japan for centuries. All Japanese green tea and matcha grow from the same tree. Japanese green teas are all different in how they are cultivated, harvested and processed, and are grown in different seasons and types of land.

Shizuoka, Kyoto, Fukuoka, Kagoshima and Mie prefectures are renowned in  Japan for their perfectly lined cylindrical green tea plantations. Green tea is harvested from spring to autumn, while in winter the soil is left to rest.

Matcha has a significant place in Japanese culture, and has unique flavours, properties and colours. Matcha is specially grown under dark sheets which allows the chlorophyll (green pigment) and all its nutritional properties to move upwards to the tips of the leaves in search of light. This makes matcha rich in antioxidants, minerals and caffeine, and creates its vibrant green colour. Once harvested, the leaves are milled into powder form.

Matcha is very sensitive to light and heat, so it should be stored in aluminium containers.

Matcha is made in a traditional tea ceremony where the lady of the house performs traditional matcha-making for guests to enjoy, and then the tea is served along with wagashi (traditional Japanese cake/sweet).

What makes us different to smaller matcha companies is that we specialise not only in matcha but all Japanese green teas including various senchas, gyokuro, hojicha, genmaicha etc We also attend tea auctions each season in Japan and make appropriate blends for each country. For Australia, we also roast our teas higher than normal in order to suit the hard water as the water in Japan is very soft. This ensures higher quality in aroma, flavour is delivered to our global clients.

In Japan we do not grade our teas and matchas by numbers. Grades and the vast price ranges are determined by harvest season, the quality of that harvest, the region the tea is grown in

and also the various milling processes used.


Only traditional stone ground first harvest matcha can be classified as “ceremonial” matcha.

©MatchaMatcha by Grow Green Tea 2020

ABN 58611963574


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